Marketing Services / Consulting

When a $12 dollar remote can make a $250,000 TV commercial null and void in a click - It's time to think more about sponsorship!

 Researchers Agree....

• Sponsorship can build awareness
• Sponsorship can build preferences
• Sponsorship can lead to behavioral changes
• Sponsorship improves the effectiveness of all other media
• Point of Sale promotions pull better with sponsorship overlays
• Consumers will pay more for a sponsor's product

The truth is people don't cheer for pit wall signs, they cheer for people.  When we care about a driver, a street festival or a charitable cause, we appreciate the company that supports them.

Sponsorship is not just about television.  It is about harnessing the power of an event, and the media exposure - supported with partner promotions and integrated marketing activities that touch all divisions of a corporation...customers, suppliers, and employees.

Here at the Nash Performance Group, we have executed sponsorship programs for 25 years.  We understand that sponsorship happens only when it makes business sense and has measurable ROI (Return on Investment).

With the highest of integrity, we provide assistance to race car drivers, motorsport entities and corporation in finding, designing and executing sponsorships.

Services include but not limited to:

Design of Sponsorship Programs
Design of Good Cause Program Elements
Design of Branding Elements for Drivers
Hospitality Programs
Public Relations Programs
Turn-Key Activation
Proposal Creation including Writing / Graphics
Individual Press Releases
Internal Corporate Communications
Website Creation, Management, Tutorial
White Papers
Autograph Cards
Memoirs / Ghostwriting
Consultation

We are passionate about sponsorships, good cause marketing and the power to make things better through them. We also have a knack for organizing the nebulous. Please contact us for a consultation.